Hello! I'm Caroline

I ghostwrite 5-day educational email courses (EECs) for luxury fitness retreats, converting new inquiries into bookings. I'm an 8x Ironman & 25x marathoner who has trained & raced around the world.While I specialize in writing fitness industry EECs, I'm open to inquiries from other industries - I'd love to hear from you.


What is an EEC?

An EEC is a lead magnet that provides a potential customer with a valuable asset in exchange for their email address. It generates, nurtures and converts leads into clients by sharing your expertise and building trust as your message lands in their inbox over the course of 5 days.What sets an EEC apart? Opt-in rates for newsletters or small discounts are dismal - they aren't compelling reasons for someone to sign up.In contrast, an EEC can help a client learn something, solve a problem, or get an outcome they desire - and clients can't wait to exchange their email address for it.


Sound Familiar?

Tired of algorithm changes messing with who sees your content?Lots of engagement on social platforms but your sales are flat?Is your website leaking visitors like a sieve, with nobody opting in to your newsletter?An EEC is the first step in capturing & nurturing valuable leads.Provide prospective clients with a valuable asset, position yourself as a trusted expert who guides clients the outcome they want, and collect leads on autopilot.Want to see an EEC in action? Take a look at one I put together: [Roadmap to the Ultimate Training Getaway] (https://endurancegetawayroadmap.carrd.co/).


Let's Work Together!

Contact me if you'd like to discuss developing a custom EEC for your business!Once you have leads, nurturing them through a newsletter will keep those leads warm and engaged - I can help with that too.