Hello! I'm Caroline
I ghostwrite 5-day educational email courses (EECs) for small businesses in the trades industries.While I specialize in writing trades industries EECs, I'm open to inquiries from companies in other industries - I'd love to hear from you.
What is an EEC?
An EEC is a lead magnet that provides a potential customer with a valuable asset in exchange for their email address. It generates, nurtures and converts leads into clients by sharing your expertise and building trust as your message lands in their inbox over the course of 5 days.What sets an EEC apart? Opt-in rates for newsletters or small discounts are dismal - they aren't compelling reasons for someone to sign up.In contrast, an EEC can help a client learn something, solve a problem, or get an outcome they desire - and clients can't wait to exchange their email address for it.I bring custom EEC ideas to the table and partner with you to build a valuable asset tailored to your target audience, warming them up and welcoming them into your ecosystem.
Sound Familiar?
Tired of algorithm changes messing with who sees your content?Lots of engagement on social platforms but your sales are flat?Is your website leaking visitors like a sieve, with nobody opting in to your newsletter?An EEC is the first step in capturing & nurturing valuable leads.Provide prospective clients with a valuable asset, position yourself as a trusted expert who guides clients the outcome they want, and collect leads on autopilot.*Want to see an EEC in action? Take a look at one I put together: Roadmap to the Ultimate Training Getaway
Let's Work Together!
Contact me if you'd like to discuss developing a custom EEC for your business!Once you have leads, nurturing them through a newsletter will keep those leads warm and engaged - I can help with that too.